Font Tips - Izzy's Invites

When selecting fonts these are some tips to keep in mind.  Always consider readability of the information as well as color and overall style of the invitation.

Font Size

• Font size is a factor of font style, cardstock size and available text area on a design. Because each design can be printed in multiple sizes it would be overwhelming to show all of the options. As well it is very difficult to get the full effect of the finished product on the screen. Images on the screen may appear readable but when printed may scale down and become unreadable. The same is true for larger items, which may be scaled down on the screen for viewing but when printed show a mismatch between card size, font size and open space.  With these considerations our system is designed to fit the font size to the available printing area and allows our design team to tweak inter-letter spacing, line spacing and font size to give you the best result. This becomes more important when using multiple fonts.

Font Style

• Consider the font style when selecting fonts. While embellished fonts are cute they can quickly overwhelm the invitation and become difficult to read and likewise using all block fonts can be rather plain. Look for a good mix of font style, size (larger/smaller) and color to coordinate with the design chosen.
  • Embellished fonts, fonts with swirls and long ascenders and descenders on letters like “h” and “g”, will take up more space in the text layout than block letter fonts. This can be an issue if you have a lot of text and have chosen a small card size. Consider using embellished fonts for emphasis.
  • Block type fonts are easier to read and have a more formal style. Consider using them for the main text to improve readability.
  • Script fonts can add elegance and formality to an invitation. These are good for emphasis use or in wedding invitations.

Font Case

• Upper case, lower case, mixed case – you decide case when you type in your text. Want to use all lower case for a modern look, type your text in all lower case; same for upper case. The default will always be mixed case and we will apply proper grammar where it is obvious. Check case availability for the font you selected. Some fonts offer small and large capitals but not a lowercase. Make sure the font you select has the options you are looking for.   Remember we don’t print until the proof is approved and will work with you to get it right.

Font Weight

• Font weight refers to the thickness of the lines forming the letters. Fonts with a lighter weight have thinner lines, heavier weight fonts have thicker lines. Lighter weight fonts will be harder to read at smaller sizes and when used with darker backgrounds or when not much contrast exists between the ink color and background color.

Bold & Italic Fonts

• Bold, italic and why the “s” is upside down. All fonts are artwork. An artist with a flair for writing and some graphic design knowledge draws each letter of a font to create a family. Therefore, each letter has its own flair. Bold and italic versions are separate font families. Because not all fonts have all families it is not possible to offer bold and italicized options for fonts. To emphasize a line of text or word we can change size and/or color.